Juventus actively looking for new sponsor

The Juventus faithful are nearing the end of another season, and their gaze has already begun to shift towards the future, particularly the design of the team’s jerseys for the upcoming campaign.

As tradition dictates, Juventus will sport three distinct kits: home, away, and third, with the possibility of a special edition jersey adding another layer of excitement.

However, one significant change is set in stone – Jeep will no longer be adorning the Bianconeri’s chests. The partnership between Juventus and Jeep is nearing its conclusion, with the current contract expiring on June 30th, 2024.

This has prompted the club’s management, spearheaded by Francesco Calvo, to embark on a year-long quest to secure a new main sponsor for the upcoming season.

The search has proven to be more challenging than anticipated, considering Juventus’ recent lackluster performances and their absence from the prestigious Champions League, which has undeniably tarnished their global image.

The current Jeep deal brings in a respectable €45 million annually, with the possibility of additional bonuses tied to performance. Juventus, however, has set their sights on a more lucrative agreement, targeting a minimum of €50 million per year from their next main sponsor.

The next two months are expected to be a whirlwind of activity for the Juventus hierarchy, with securing a new sponsor being a top priority. Ideally, they aim to finalize the deal before the commencement of the next season.

While the identity of the new sponsor remains shrouded in mystery, the rumor mill on social media is churning out speculations about the potential design for the 2024/2025 jersey.

Whispers suggest a fresh and innovative look, yet retaining the iconic black and white stripes that are synonymous with the club. However, official confirmation is still awaited, and the grand unveiling will likely take place sometime in the summer, adhering to Juventus’ customary practices.

Here are a few potential scenarios that could unfold regarding the upcoming season’s kit:

• New Sponsor, New Era: The arrival of a new sponsor could pave the way for a radical design overhaul, incorporating new colors or graphic elements that reflect the brand’s identity.

• Tradition Endures: The timeless appeal of the black and white stripes might win over the design team, ensuring their continued presence as the centerpiece of the jersey. The new sponsor’s logo would then be incorporated seamlessly to maintain a visually cohesive aesthetic.

• Limited Edition Jersey: To commemorate a special occasion, such as a milestone anniversary or a triumphant achievement, Juventus could release a limited-edition jersey featuring a unique design that captures the essence of the moment.

Source: Ilbianconero